What to do When Apps Stop Working

Brojen phone

Your app stopped working, now what?

Picture this. You’re in the middle of your favorite TV Show and the episode is hitting the most climactic moment of the series, then all of a sudden your app freezes. What do you do now? (the below is assuming your internet is working just fine)

  1. You could try refreshing the app

In some cases dragging from the top of the screen down the app will refresh. Not every app is coded to do this, however.

2. You could close and re-open the app

If a refresh didn’t work or it wasn’t possible, you could simply close the app and re-open it. This is done by going to your home screen and shutting down the app. If your video still won’t play you may need to jump to desperate measures.

3. Restart your phone

Sometimes your phone encounters a bug that cannot be resolved until you completely shut down your phone and boot it back up. It’s the common IT Solution to most problems, “did you restart it?”. Upon booting your phone and app back up it’s still not working, you may need to go one step further.

4. Restart your internet

The software behind your video player might be experiencing connectivity issues. If this is the case restart your modem.

5. Delete the app

When push comes to shove you may need to delete the app and reinstall it. We’re hoping you haven’t reached this point because one, you’ve taken a lot of steps already, and two if this doesn’t work the odds of it being an issue on your end are low. If you reinstalled your app there may be a bug in the app that is causing a break in its functionality. If this is the case, leave a review on the app store or directly contact the developer.

We’re hoping you can get back to your show or whatever kind of app you were using quickly. In our experience, this isn’t always the case, but most often a restart will solve the problem.

To find out how we handle bugs and errors feel free to give us a call! (208)344-1115

How Apps Help Businesses

From time management, account management, to money management, apps can help your business in a variety of ways.

Here are 4 Ways Apps Can Help Your Business

  1. Time Management Apps

Whether it’s tracking your employees’ time or tracking your own, keeping track of tasks can help you save time and money. Let’s break it down.

Let’s say you are a grocery store owner. Each employee in any department has a variety of tasks that they complete each and every day. How long does each of those tasks take? Are they adding value or simply costing your grocery store money?

Person clocking in at a factory, time clock card

From the time that an employee clocks in at the main punch-in machine to the time that they punch out, what did they accomplish?

Did they spend a lot of time doing department cleaning? Did they spend a lot of time helping customers find items? How long did your baggers spend collecting carts from the parking lot?

These are all tasks that can be tracked but in most cases they aren’t. The benefits of tracking time are clear and are laid out plainly right here: https://biz30.timedoctor.com/time-tracking-statistics/

They include increased morale, more money saved, and overall a more cohesive team.

2. Account Management Apps

Businesses have thousands of interactions with clients and prospective clients each year. How do you track those interactions? Do you have a paper ledger? Do you use an electronic spreadsheet? These things may work just fine, but using actual account management software could save you time and money.

Emails list on a laptop screen isolated on an desk, office background. 3d illustration

You receive an email or you find someone that would make a good contact for your company, you then open your ledger or electronic spreadsheet and manually enter all of their data. Before you know it, you’ve spent 5-10 minutes just adding in one contact.

Wouldn’t it be so much better if this process could be automated? Or at least most of the process? Here’s the thing, it can. We use an account manager system that we developed for our own use and it saves so much time. Whenever we get an email from a new contact, that person is automatically added to our contact list. This allows us to easily update newsletters and be able to filter our contacts.

We don’t just swear by account management apps, we live by them.

3. Money Management Apps

If you use a mobile banking app you probably have recognized by now that it automatically sends you updates when you’ve added funds or are low on funds. Wouldn’t it be nice if apps could automatically bill your clients at the press of a button? Well, they can.

Businessman accountant counting money and making notes at report doing finances and calculate about cost of investment and analyzing financial data, Financing Accounting Banking Concept.

Business owners often miss an invoice and fail to bill a client. This often results in lost revenue. Using a money management app that is coded specifically to help you invoice clients can help you make the hard-earned money that you deserve.

4. Security Apps

One of the deterrents of crime nowadays is the installation of cameras and security locks for office buildings. While these are beneficial to keeping unwanted visitors out, they can introduce a headache for people that need access in.

With a security app, you can select who gains access to the building, which doors they get access to you can even give access to the cameras. This can all be done by providing access by job title or credentials. As a business owner, having instant access to your building in the palm of your hand can be extremely helpful and can reduce a lot of unneeded stress.

Having a security app can also help you identify the intruders in the case of a break-in or a once-loyal employee gone rogue.

Thinking of More Ways an App Can Help Your Business?

You may be thinking about how an app can help your business. A great resource for you will be speaking to software developers. Choosing a software developer for any project can be difficult. How do you know if they will be the right person for the job? Will they actually care about your project? How will you know that things are getting done? These are all questions that we answer in the free guide which you can download by clicking the image below.

How Do Apps Work?

View from above of swapping application icons

What powers an app? Where are apps stored?

So you’ve scrolled through the app store and finally found an app that you want to download. You hit the download button and square with rounded corners appears on your phone’s homepage. You tap the app icon and your app loads. How does this happen? What allows the app to even load? Where is all of the information stored and how does it get updated? These are some of the questions we will try to answer in this blog article, but as always in a way that anyone will be able to understand!

app icon

Apps are more than a fancy icon.

If you go into your phone’s settings>storage> It should show you how much space each individual app requires or is using. For example check out this screenshot.

app on Iphone screen shot showing application storage

All of the megabytes on the right side of the image are how much storage those apps are using on your device.

You’re probably thinking wow that’s a lot. Actually, no it isn’t. Think about Facebook and consider the fact that there are nearly 3 Billion users. How many videos and pictures do you think there are with that many users? Your little app with 300-400MB of data being used has access to all of that info. But how?

Applications Use Servers to Communicate

Have you heard of AWS? The Cloud? These are tools that enable information to be stored without overloading devices. Let’s start with servers.

Servers are individual computers that can be connected to the internet all day every day.

The Cloud is multiple interconnected computers that talk to eachother remotely.

You’ve probably heard “it’s ran on AWS”. This is essentially Amazon’s Servers. It actually stands for Amazon Web Services. It’s a pay to use cloud computing service.

How Do Apps Talk to Servers?

The answer is API’s, or Application Programming Interfaces. Generally there are four different types of API’s.

  1. Public- available to anyone to use
  2. Partner- accessible only when given access by the developer most likely for a client to use
  3. Internal- a company will use this for their work processes for example a budgeting software the company built
  4. Composite- a combination of two or more of the above

Put simply API’s allow a computer to operate your app.

Where Do Apps Store All of the Data?

Facebook database rows of servers. https://www.datacenterknowledge.com/inside-facebooks-lulea-data-center

Take a guess as to what database this is.

If you guessed Facebook’s database you are correct! It turns out that all of these macines process 4 Petabytes of data per day (that’s 1,000,000 Gigabytes!)

We’re not going to say that every app out there uses a database like this. However, a lot of apps are powered by AWS. You can find some images of thier database through a Google Search and it is impressive!

Breaking It Down

We know this is a lot of information and it is all very complex. In a nutshell, Programmers (this si to mean developers, coders, app builders, etc.) develop an app and code it to speak to a server. That server then stores information in a database.

If you can learn API’s you will be well on your way to understanding how applications even work. As always we like to keep our information simple and easy to grasp. If you find yourself needing more information about how apps work, feel free to give us a call at 208 344 1115. We’d love to get you in touch with a developer that can explain how all of this works.

If you have more questions about apps be sure to check out our other blog posts where we answer other questions people like you have had about apps and application development!

How Do Apps Make Money?

How do apps make money? Person holding phone and money.

Apps can be a source of revenue. Here’s how.

So you have an idea for an app that you think will be downloaded by millions of people and make tons of money. How does it make “tons of money”?

“I’m gonna charge everyone a dollar for it!”- well if that’s the case, then why are there so many free apps on the apps stores? There are far more free apps (they say “get”) than paid apps advertised. If simply charging a dollar was the answer to getting your app downloaded don’t you think there would be more listed on the app store?

Don’t get us wrong there are A TON of apps listed for $0.99 but just look at this screenshot from our iPhone:

apps for free on app store

We had to scroll past some apps we already downloaded for free so that you could see just how prevalent the “get” apps were. Considering the number of free apps, it begs the following question.

How Do Apps Make Money If They’re Free?

Here’s a shortlist of ways apps that are listed for free actually make money:

  1. They have ads

If you’ve ever played a free game on your phone you’ve probably noticed you spend quite a bit of time watching ads in between levels or maybe just to get one more shot at completion. On average, if your app is hosting ads it can make about $0.02 per impression (viewed ad). So if relying on ads alone, how many ads do you need to have viewed to make a living? Well we can’t really tell you how much money you need to live so we invite you to do the math!

2. Selling User Information

This is probably our least favorite way to make money with an app on our list. People don’t like to know that they are a product. Essentially putting a price on your info is putting a price on you and we just don’t like it. If you’re curious to know how much your data is worth to people visit Invisibly. We found it kind of depressing actually. We thought we might be worth more! Everything has a price as long as people are willing to pay. Your email, your phone number, even your address can all be bought. Sad right?

3. The Price Itself

Remember how we discussed putting the app for sale on the store for $0.99? This itself can be a way for you to generate a return. Make an app that adds enough value to people, or a game that is fun enough, and you might just get enough people to download it to make money. Just remember in order to get people’s eyes on your app you may need to do some marketing for it. You can see some of the marketing we’ve done for our own app PopVideo in the videos below:

4. Upsell (In-App Purchases)

Another way to generate revenue from an app is by incentivizing a purchase. For example, oftentimes apps will offer the ability to turn off ads through a purchase. Or maybe you’re playing a game and want to purchase upgrades for your character. Or maybe you want access to certain app features that aren’t available in the free version. There are lots of ways to incentivize a purchase within your app.

5. Making Money By Adding Value

Let’s say you own a business that improves other businesses’ compliance. Let’s say you’re a compliance consultant. When companies partner with you or utilize your services they are provided access to an app that digitizes workplace processes such as ensuring the building is locked or granting employee access to cameras remotely. Maybe there’s a cleaning checklist within the app. Whatever type of compliance consultant service you offer, if your app is the selling point for clients and is bringing in more business, then, in turn, the app is generating revenue.

We hope this list has answered some questions and that you found the article insightful. Please consider checking out our other blog posts below.

If you ever have more questions about apps you can also contact us at hello@matraex.com or give us a call at 208 344 1115.

As a bonus for sticking around here’s a link to our app pitch guide which hopefully helps you come up with some clear and clever ways to share your app idea.

Can Apps Steal My Photos?

Apps seeing photos Apps stealing photos

That depends, did you give the app access to them?

Apps Seeing and Stealing Your Photos

When you first download an app or go to import any kind of photo into the app, by default you will be asked if you want to give the app access to your photos.

By selecting “all photos” you will give the app access to all of your photos.

By selecting “select Images or photos” you will be able to choose specific images that you want to share with the app.

If someone can see your images what stops them from downloading them? Hackers are able to access information without even knowing seeing what information is available. Compare that with anyone that can see your photo via the server that you allow your photos to be uploaded to most assuredly can download them.

How Do I Protect My Photos From Apps?

If you have given any application access to your photos whether it be web or mobile you have already provided the opportunity for them to be published to the internet. That’s not to say that just because you gave an app access that they have done so, there certainly are honest developers out there. Again, the opportunity for them to be published is there if the application has access.

In order to best protect your photos be careful about which applications you give access to them. You’d only give the keys to your house to the people that you want to visit. Don’t just give your access to your photos away freely. There’s a lot of data that can be gathered from photos, personal things that you probably wouldn’t tell a stranger.

Ever taken a photo of your Drivers License to send someone? Your social security card? Taken pictures at your favorite restaurant? Do you take cute videos of your kids? Did you take a picture of your house when you first moved in? Or how about yourself at the hospital that you go to?

All this is information that you give up freely to complete strangers when giving access to “all photos”. Be careful about who you give access to. You don’t know what kind of person is sitting on the other end of that device.

Don’t want your pictures seen or stolen? Don’t give the access.

Can Apps Be Hacked?

Can Apps be hacked?

Are the apps on your phone secure?

Security today is a huge concern and has been since the technological shift from Y2K. There is often a false sense of security when it comes to mobile and web applications. They can be hacked. So what can you do to prevent your apps from being hacked? Whether it’s your own product that you’ve created you’re concerned about or an application on your phone there are measures you can take that will make your applications more secure.

Applications on Your Phone

  1. Be mindful of your surroundings

When using your phone in public there are most likely people within your close proximity. Think airport, on a train, on a bus, or any other setting where you might have someone close to you. Your phone’s screen can be seen. If the screen can be seen then what you are typing and the application that you are using can be seen as well. Ever thought about why some banking apps allow you to hide your credentials and account balances? Because the sheer fact that they can be viewed may put you at risk (especially if you’re fortunate enough to have a lot of zeroes!). Just be aware of your surroundings and keep your phone away from prying eyes.

2. Password Security

It goes without saying that password is not a password. While they may be difficult to remember, using a password similar to the secure passwords that Google generates are probably the most secure types of passwords out there. Even two-factor authentication these days is questionable. Many apps require some form of email sign-in. As a user when you put your email credentials into an app, how can you be sure that the application developer/owner isn’t able to view those? It actually is a pretty big concern. We recommend using apps that are reputable as far as having a good track record of users and reviews. If you question it, don’t your info out there. Going with your gut can save you a lot of heartaches.

3. When it’s out of your hands

Application developers are supposed to put in certain securities that can keep hackers out (we’ll discuss this more below). When apps are not secure in the backend you as the user may have no idea. You might have the most secure password in the world that no one knows except for you. If the backend of the app is not secure and you enter your information it could become compromised at no fault of your own.

Product Security For Your Own App

How can a product owner know if the app is secure?

Pentesting is a shorter term for penetration testing. This is a test to find vulnerabilities in your applications or network. Developers will create simulated attacks on the app to expose where the cracks are in security. If the app doesn’t keep the intruders out in the test (considered a fail), the developers can then view what information by the “user” was accessed and potentially stolen.

Without doing these vulnerability tests, no one can use an application with confidence that their information is safe. The app stores do an excellent job of vetting application developers but to say the process is perfect would be inaccurate. There will always be someone trying to hack software which means they believe that there is a way in.

If you want to learn more about application security consider chatting with one of our developers today!

Drop us a line at (208) 344-1115

Can Apps Be Hidden on iPhone?

Can you hide apps on iPhone?

In a world of ever-increasing access, privacy is becoming more and more crucial to users.

Why would someone want to hide an app? It’s a valid question. Are you the person that wants to hide one? Or are you the person that wants to discover how someone is? Interesting questions right? We don’t need those answers by the way. Reasons you might want to hide them are down below!


Maybe you’re a neat freak and you’ve downloaded so many apps that your phone’s home screen gives you anxiety. That’s totally fine! We have the fix which we’ll share further down.

Guilty Pleasures

Got a video game on your phone that you don’t want others to discover you’re playing? Maybe you told your family, your spouse, or friends that you gave up your addiction? There’s a fix for you too!


Do you allow your children to use your phone but worry they might do some online shopping? Just hide the app! Or do you let people borrow your phone but don’t want them snooping around your mobile banking app? Just hide it!

Whatever your reason for wanting to hide an app on your iPhone here’s how you do it:

Step 1: Tap and hold your iPhone home screen (the one where all of your app icons are floating)

Step 2: You’ll see a minus sign pop up on each app and tap the one on the app that you want to hide

Step 3: You’ll have 3 options. Delete App, Remove from Home Screen, and Cancel select Remove from Home Screen

Your app is now hidden…BUT! It can still be found if you do a spotlight search!

Want to totally hide it from prying eyes? Just do the following:

Step 1: Open settings (the gear icon)

Step 2: Scroll to the app you’d like to hide from search

Step 3: Tap Siri and Search

Step 4: You’ll see the “While Searching” section. Tap the green toggle for Show App in Search

Now your app can’t be searched for and it’s hidden from the home screen. That is how you hide your apps! Now, there are third-party apps that can actually hide your app icon, and disguise them under the image of a different app icon. To date users claim that the best app for this is HiddenVault.

Bonus! Here’s how to hide an entire page of apps at the same time!

Step 1: On the home screen where you see all of your floating app icons simply tap and hold

Step 2: Your apps will begin shaking and the minus signs will pop up again. At the bottom of your screen, you will see dots (these represent how many pages of apps you have)

Step 3: Tap the dots

Step 4: Check the pages that you want viewable and uncheck the pages you want to hide

Now the page that you unchecked will be hidden from view!

Have you heard of Augmented Reality? Want to learn more about it? We’d love to send you a free guide! Just put your info in the form below!

Can Apps Be Downloaded to Laptop?

Can apps be downloaded to a laptop?

A laptop is a portable version of a desktop computer. What does that mean for apps?

If you are still unsure of what an app is let us briefly break them down for you. Apps are software ran on your smartphone and computer. When ran on your phone software is called a mobile app (unless using a website via mobile) and when ran on a computer (phones are basically computers now) through a website, it is called a web app.

So can you download apps onto a laptop?

Yes! Web apps and other applications.

If you’ve ever been to Paypal.com you have used a web app. If you’ve ever been to amazon.com you’ve used a webapp. Facebook.com is another one.

A web app has a user interface that allows visitors to interact with software on a wesbite. A website is simply a collection of webpages under a single domain.

But aren’t I interacting with a website?

Yes. Yes, you are. There’s a lot of overlap when it comes to software.

It gets even more confusing when you bring up an application like Excel for example which doesn’t require a website to run on your laptop.

Are you following? So we have applications that run on your laptop (Web apps, and applications like excel) and then we have applications that run on your smartphone (mobile apps and any web apps that you access via your internet browser)

Phew. Did we explain that okay? Let us know in the comments!

Can Apps Be Stored On a SD Card?

Sd card storing apps. Can apps be stored on a SD card?

If you’re looking to put your apps on an external device, an SD Card might be the best option.

We haven’t encountered a situation where we would need an app placed onto an SD card yet but if you wanted to transfer it here’s how.

We’re pulling these steps from Business Insider, we recommend you go to their site and read the full article here.

How to move apps to an SD card from an Android

  1. Open the Settings app and tap “Apps.”
  2. Tap an app that you want to move to the storage card.
  3. On the app’s details page, you should see a section called “Storage,” which summarizes how much space the app is taking up on your phone’s internal storage — tap “Storage.”
  4. You should see that the storage being used is Internal Storage. Tap “Change” and then, in the pop-up window, choose the storage card.
  5. To move the app to your SD card, just tap “Change” and then choose the SD card.
  6. On the next page, tap “Move.”
  7. When it’s done, the app will now be located on the SD card.

Bear in mind that the option to move to an external storage device is only available if the developer themselves has enabled that functionality. Not every app can do this, and not every phone can either. Apple devices are not manufactured with an external device slot. If you’re one that likes to transfer apps between devices this might be a downfall. Also, having the option to insert an SD card does help free up some of the storage on your Android device.

Are Apps Software?

Are apps software? Can apps be software?

Apps are to software as snakes are to reptiles.

By that text above you probably got the answer already but we wanted to break it down even further. Snakes are reptiles, and reptiles are snakes…and lizards…and turtles… and crocodiles.

Apps are software and software is apps…mobile apps…web apps…programs.

We had to clarify the difference between mobile and web apps because frankly there is one. A mobile app is a software that is used on a mobile device such as a phone. A web app is a software that is used on a device with access to a website. Phones act as computers nowadays so sometimes it’s hard to distinguish between the two.

Most commonly your mobile app is one of the squares on your phone with round corners.

You may not even realize you’re using a web app. You might just think you’re on a website (and you’re not wrong). The web app allows a user to interact with the website in a way that a normal website can’t. Think PayPal or Venmo. Those are web apps within websites (and they’re mobile apps as well).

Sometimes for the sake of differentiation, it’s easier to just say app when referring to software on your phone and websites for software on the web. Just know, that apps are software and snakes are reptiles.

Are Apps Safer Than Websites?

Are apps safe? Are apps safer than websites?

Is using an app guaranteed safe? Why or why not? Read below to find out.

When you download an app you might have to pay for it. The app is run through Apple’s Store so it’s probably safe right?

Maybe. When was the last time that you checked to see who the author or developer of the app was? Are they reputable? Are they a company? An individual?

When you downloaded then loaded an app, what information were you asked to provide? Were you asked for an email? A phone number? How about a home address?

Believe it or not, all of the above has been asked within apps in the past. Sometimes this info is taken without you knowing it.

Questioning the fact that an app knows where you live?

Do you happen to allow location tracking with any of your apps? If you do, more than likely you go home to sleep at night correct? Do you think that the app doesn’t recognize where you go every day? Or where you are when you are using it? That’s the whole point of location tracking after all isn’t it? To track you?

Now let’s talk about websites. When you visit a website there are these things called “cookies”. These should be called bread crumbs. You recall Hansel and Gretel right?

To explain cookies simply, when you visit a website that has cookies enabled they are able to see where you go from that website. At each new website you visit thereafter, you leave a breadcrumb. Those websites can then use that data to target you and the others that visited their website with new information and new data. You’re basically leaving a trail for them to follow.

So are apps safer than websites? No. They might track you or your information a little differently than a website, but that doesn’t make them safer. It doesn’t necessarily make them unsafe either. You just need to be aware and judicious of what information you are providing.

If you’re bored and want to know the kind of information an app collects, try reading the privacy agreement in the app store. It’s quite…informative.

Or if you don’t feel like reading all that fancy jargon give us a call at 208 344 1115, or shoot us an email at hello@matraex.com. We’d love to break down app security versus website security for you.

Are Apps Stored on a SIM Card?

Are apps stored on sim card?

If you clear your SIM card storage or remove your SIM card, will your app be removed as well? We provide the answer below.

When you activated your phone at your local authorized dealer you probably watched them place a SIM card into your phone. It looks a lot like a MicroSD card doesn’t it? So it’s no wonder people think that is the source of their phone’s storage.

Your phone’s storage is actually internal and is on the phone itself by default. Your downloaded apps and your favorite games are not stored on your SIM card.

There is an option to store your apps on an SD card but it has to be developer enabled. They may or may not want you to have their app on an external device.

Then why do you have one right? The SIM card provides a way for your cell provider to track your usage as well as store your user information for an easy transition when you upgrade or replace a cellular device.

You can rest assured that your SIM card will not remove your precious apps from your phone if it is taken out of your phone unless you transferred the developer enabled ones.

Most likely, however, you won’t be able to place a call (other than to 911) without it. In this case, your phone becomes much more like an iPod Touch as opposed to an actual phone. Although there third party apps such as WhatsApp that allow to call via mobile app.

So go ahead and remove your SIM card if you like. (Hint: It’s easiest with a paperclip)

Are Apps Free In 2022?

Free apps? They might not be as “free” as you think.

Are apps free to download in 2022? Yes. There most certainly are free to download apps out there. Check out the screenshot from our phone.

Are apps free in 2022? Free apps. Paid apps.

Do you see the word “GET” there? Those apps are free to download. Now, check out the first app on the list, “A Musical Story” it costs $4.99 to download. That’s a paid app. But, if you look a little closer under the “free” apps you will see “In-App Purchases”. Are they really free?

Your “free” app could just be a trial

You might be able to download the app for free but that doesn’t always mean you will have access to all of the main features. Sometimes it will be a 7-day trial. Sometimes you can only play the first level of a game. Sometimes you get the whole app for free. Sometimes.

Your powerbill will reflect the cost

Researchers at the University of Southern California, the Rochester Institute of Technology and Queen’s University did a study on phone usage found that phone apps with ads use 16% more energy. This translates to 1.7 cents every time a user used the app based on a per MB charge by AT&T. So if you are the type of person that plays on your phone throughout the day, your “free” app is actually costing you.

Do you consider your data free?

In 2018 Semantic did a study on 100 free apps in the Google Play Store and the data that they were able to gather on their users. Here’s some numbers:

45% had users’ locations tracked

46% had access to a user’s camera

25% could record audio

10% got your phone log

4% had user addresses

If you put a price on this kind of information would you really call it “free”?

You might want to check your data usage

with your phone carrier

Free doesn’t mean that it doesn’t use cellular data. If you don’t pay for unlimited data free apps might cost you, and if you pay for unlimited because of all of your “free” apps, they already are.

The Verdict?

So are apps free in 2022? Sure if it says “GET” that app is free to download. But is it really free? We’ll let you be the judge.

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