Matraex Releases FrameTurn SaaS

Matraex Announces the Launch of FrameTurn Application to Improve Optical Frame Sales – for BridgePoint Optics

Boise, Idaho (28 July 2018) — Matraex, Inc. (https://www.matraex.com) announces the launch of FrameTurn (https://frameturn.com) a custom application designed to help independent optometry practices use data driven techniques to enhance their business. The app was designed for Bridgepoint Optics (http://www.bridgepointoptics.com), an optical industry sales and business consultancy for independent eye care practices throughout the U.S.

Adding an on-line application provides a Software as a Service (SaaS) that extends their ability to help the optical industry, giving Bridgepoint an additional, marketable service it can provide to its own clients.

Matraex has developed a powerful on-line tool for Bridgepoint Optics that provides their clients with information that can help them make purchasing decisions in a timely and profitable manner.

“Offering a Software as a Solution (SaaS) product to its clients provides BridgePoint with additional business opportunities,” says Michael Blood, president of Matraex, Inc. “Developing a tool of this type for businesses is what drives us. We are excited to see FrameTurn go live over the next few weeks.”

From Bridgepoint’s perspective, the FrameTurn application provides an additional tool in their existing tool box of services that they can offer. It also gives them a significant edge in marketing to the vision care industry. Most importantly, however, it provides a powerful analytical tool designed to increase their clients’ bottom line at a very affordable price.

“Independents have traditionally relied on their instincts, or even guess work, rather than data to make purchasing decisions about frames for their optical shops. We’re excited to end all that! With FrameTurn, these eye care practices will have the ability to record and automatically analyze past and existing sales in various ways to determine trends that can increase their profitability,” says Dr. Rook Torres, co-founder of BridgePoint Optics and FrameTurn.

About Matraex, Inc.

Matraex, Inc. (https://www.matraex.com)  is a Boise-based software and application development company. The company has served many local and national organizations for more than 15 years, including the Better Business Bureau, Hewlett Packard, Madison Square Garden, Penn State University and the Idaho Hospital Association. The services include custom designed mobile applications (iOS, Android, etc.), as well as website development and management.

About BridgePoint Optics

BridgePoint Optics (http://www.bridgepointoptics.com) is an optical industry sales and business consultancy. For more than 25-years, they have specialized in the growth and development of independent eye care practices throughout the U.S.

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New Group Sales Application for Bogus Basin

Boise-based MATRAEX to Develop New Group Sales Application for Bogus Basin

12 June 2018 (Boise, Id.) — Matraex, Inc. (https://www.matraex.com), a Boise-based software and application development company, announced its most recent project with Bogus Basin Recreational Association, Inc. (https://www.bogusbasin.org) to develop a custom website application for Bogus Basin’s Life Sports and School Night programs. The website application will help Bogus Basin coordinate and manage school group functions. The project is expected to be completed in September 2018 in anticipation of the 2018-19 ski season.

“We are thrilled Bogus Basin selected us to help streamline their processes as they move forward in their quest to be one of Boise’s premier winter and summer group destinations,” said Michael Blood, President of Matraex, Inc.

According to Molly Myers, Group Sales and Event Coordinator at Bogus Basin, the website and application will replace a legacy application they have used for more than 15-years. The new site will update and streamline the booking process by providing a single repository for group information and eliminating multiple communication channels where mistakes can occur. In addition, it will ensure that information flows to the correct departments for accurate fulfillment of each group’s needs.

“Having a streamlined system that’s uniquely tailored to our needs is very appealing,” said Myers. “Anything that supports a fun and efficient visit to Bogus Basin in the long run aids in our goal of making lifelong skiers and snowboarders.”

School groups that participate in Bogus Basin’s Life Sports or School Night must provide a lot of information about the students when booking, including:

  • Group size
  • Age, height, weight and shoe size of each participant to ensure sufficient, well-fitting rental equipment
  • Ski ability levels for each group member so that appropriate ski instructors are available
  • Special needs or requests

The website application will have additional benefits for Bogus Basin, including the ability to track, process and report financial information for internal use.

Matraex’s work with Bogus Basin will also incorporate other group offerings, such as bookings for the new “Glade Runner Mountain Coaster” attraction and other “Fun Zone” activities.

The Matraex website app is projected to go “live” in September 2018, just in time for schools and other groups to book their group ski trips for the 2018-19 ski season.

About Matraex, Inc.

Matraex, Inc. is a Boise-based software and application development company. The company has served a number of local and national organizations, including the Better Business Bureau, Hewlett Packard, Madison Square Garden, Penn State University and the Idaho Hospital Association. Their services include custom designed mobile applications (iOS, Android, etc.), as well as website development and management.

About Bogus Basin Recreational Association

Bogus Basin Recreational Association, Inc. is a 501(C)(3) non-profit organization dedicated to accessible, affordable and fun year-round mountain recreation and education for the Treasure Valley Community.

For more information, please visit https://www.matraex.com or call Michael Blood at (208) 344-1115.

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