Matraex Launches Custom App Partner Program for Agencies and Advisors

Matraex has long provided custom app services for Marketing Agencies, Business Advisors and IT Service Companies.

These partners are an important part of our business,  where we grow primarily through the referrals they bring us.

We have created a Partner Program to help formalize these relationships.

The partner program guarantees our Partners trust, a timely response, assistance identifying projects and revenue opportunities in their current client base as well as many other benefits.

To help our potential partners find out more,  we launched a partner site at https://partner.matraex.com

If you’d like to find out more about the program,  call Michael Blood at 208.344.1115 x 250 or email at michael@matraex.com

Matraex Releases FrameTurn SaaS

Matraex Announces the Launch of FrameTurn Application to Improve Optical Frame Sales – for BridgePoint Optics

Boise, Idaho (28 July 2018) — Matraex, Inc. (https://www.matraex.com) announces the launch of FrameTurn (https://frameturn.com) a custom application designed to help independent optometry practices use data driven techniques to enhance their business. The app was designed for Bridgepoint Optics (http://www.bridgepointoptics.com), an optical industry sales and business consultancy for independent eye care practices throughout the U.S.

Adding an on-line application provides a Software as a Service (SaaS) that extends their ability to help the optical industry, giving Bridgepoint an additional, marketable service it can provide to its own clients.

Matraex has developed a powerful on-line tool for Bridgepoint Optics that provides their clients with information that can help them make purchasing decisions in a timely and profitable manner.

“Offering a Software as a Solution (SaaS) product to its clients provides BridgePoint with additional business opportunities,” says Michael Blood, president of Matraex, Inc. “Developing a tool of this type for businesses is what drives us. We are excited to see FrameTurn go live over the next few weeks.”

From Bridgepoint’s perspective, the FrameTurn application provides an additional tool in their existing tool box of services that they can offer. It also gives them a significant edge in marketing to the vision care industry. Most importantly, however, it provides a powerful analytical tool designed to increase their clients’ bottom line at a very affordable price.

“Independents have traditionally relied on their instincts, or even guess work, rather than data to make purchasing decisions about frames for their optical shops. We’re excited to end all that! With FrameTurn, these eye care practices will have the ability to record and automatically analyze past and existing sales in various ways to determine trends that can increase their profitability,” says Dr. Rook Torres, co-founder of BridgePoint Optics and FrameTurn.

About Matraex, Inc.

Matraex, Inc. (https://www.matraex.com)  is a Boise-based software and application development company. The company has served many local and national organizations for more than 15 years, including the Better Business Bureau, Hewlett Packard, Madison Square Garden, Penn State University and the Idaho Hospital Association. The services include custom designed mobile applications (iOS, Android, etc.), as well as website development and management.

About BridgePoint Optics

BridgePoint Optics (http://www.bridgepointoptics.com) is an optical industry sales and business consultancy. For more than 25-years, they have specialized in the growth and development of independent eye care practices throughout the U.S.

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New Group Sales Application for Bogus Basin

Boise-based MATRAEX to Develop New Group Sales Application for Bogus Basin

12 June 2018 (Boise, Id.) — Matraex, Inc. (https://www.matraex.com), a Boise-based software and application development company, announced its most recent project with Bogus Basin Recreational Association, Inc. (https://www.bogusbasin.org) to develop a custom website application for Bogus Basin’s Life Sports and School Night programs. The website application will help Bogus Basin coordinate and manage school group functions. The project is expected to be completed in September 2018 in anticipation of the 2018-19 ski season.

“We are thrilled Bogus Basin selected us to help streamline their processes as they move forward in their quest to be one of Boise’s premier winter and summer group destinations,” said Michael Blood, President of Matraex, Inc.

According to Molly Myers, Group Sales and Event Coordinator at Bogus Basin, the website and application will replace a legacy application they have used for more than 15-years. The new site will update and streamline the booking process by providing a single repository for group information and eliminating multiple communication channels where mistakes can occur. In addition, it will ensure that information flows to the correct departments for accurate fulfillment of each group’s needs.

“Having a streamlined system that’s uniquely tailored to our needs is very appealing,” said Myers. “Anything that supports a fun and efficient visit to Bogus Basin in the long run aids in our goal of making lifelong skiers and snowboarders.”

School groups that participate in Bogus Basin’s Life Sports or School Night must provide a lot of information about the students when booking, including:

  • Group size
  • Age, height, weight and shoe size of each participant to ensure sufficient, well-fitting rental equipment
  • Ski ability levels for each group member so that appropriate ski instructors are available
  • Special needs or requests

The website application will have additional benefits for Bogus Basin, including the ability to track, process and report financial information for internal use.

Matraex’s work with Bogus Basin will also incorporate other group offerings, such as bookings for the new “Glade Runner Mountain Coaster” attraction and other “Fun Zone” activities.

The Matraex website app is projected to go “live” in September 2018, just in time for schools and other groups to book their group ski trips for the 2018-19 ski season.

About Matraex, Inc.

Matraex, Inc. is a Boise-based software and application development company. The company has served a number of local and national organizations, including the Better Business Bureau, Hewlett Packard, Madison Square Garden, Penn State University and the Idaho Hospital Association. Their services include custom designed mobile applications (iOS, Android, etc.), as well as website development and management.

About Bogus Basin Recreational Association

Bogus Basin Recreational Association, Inc. is a 501(C)(3) non-profit organization dedicated to accessible, affordable and fun year-round mountain recreation and education for the Treasure Valley Community.

For more information, please visit https://www.matraex.com or call Michael Blood at (208) 344-1115.

Matraex – GDPR Data Processing Addendum

Earlier Today Matraex announced an updated Privacy Policy.

Now, we announce that our GDPR Matraex – Data Processing Addendum.pdf template is available to our clients and customers.  This means all of our US based clients that work with Personal Information of European Economic Area (EEA) citizens, can fill out the agreement and submit it to Matraex and keep our Service Agreements compliant with the GDPR.

The DPA also includes EU Model Clauses, which were approved by the European Union (EU) data protection authorities, known as the Article 29 Working Party. This means that Matraex customers wishing to transfer personal data from the EEA to other countries can do so with the knowledge that when Matraex processes the subject personal data it will be given the same high level of protection it receives in the EEA.

  • This announcement is important to our previous customers,  we are able to provide followup work on their existing software which interacts with EEA personal data.
  • This announcement is VERY important to our existing customers, it provides assurances that Matraex can continue working with their applications and services which process EEA personal data.

Each Matraex customer using processing EEA personal data will need to have a data processing agreement to comply with GDPR.  Previous, existing and new customers are asked to download and read the agreement and fill out the requested information. While the entire agreement is important to read and understand,  certain areas require input:

  • Enter your company information on Page 2
  • Have a company authority execute the agreement on Page 5
  • Enter the Member State your business is established in on Pages 10 and 11
  • Enter the “Categories of Data” which will processed on Page 12

Please contact us directly to assist in filling out the information,   when ready, email it to legal@matraex.com so we may review it,  and counter sign it.

Matraex executes a Data Processing Addendum with each of our clients that process Personal Data in the European Economic Area,  this allows us to be in compliance with GDPR and other privacy laws,  as well as with our own Privacy Policy

Privacy Policy Updated

If you have an email account,  there is a good chance that it has been filling up with Terms of Service and Privacy Policy updates over the last two weeks.

I am sure you have read them all and you understand that the EEA’s GDPR goes into effect today – May 25, 2018.

Matraex is similar to many of these companies and we have updated our Privacy Policy to comply with GDPR.

  • Our policy is easy to read with a Summary at the top and the Full policy beneath
  • Our policy is a single document rather than a maze of links
  • Our policy applies to all personal data

Matraex is also Very Different than most of the companies you have seen emails from.

  • Matraex builds the software for the companies subject to GDPR
  • Matraex maintains and enhances the software for companies subject to GDPR
  • Matraex is subject to GDPR as a Data Importer and Data Processor on behalf of our clients,  (others are Data Controllers and Data Processors)

As a third party Data Importer and Data Processor GDPR requires that our policies must also govern our data responsibility between our parties by entering into a Data Protection Addendum (request an addendum here)

In the process of putting GDPR together the EEA has defined quite a bit of vocabulary to help define responsibility in handling Personal Information Data – check out this glossary of GDPR terms to help define some of the terms I used above

To discuss any privacy, GDPR or custom services please contact us.

A New Office for 2017

Matraex has moved

After 2 years at our office space in the Alaska Building Matraex has decided to upgrade to a new office building.

The office space has more space,  more private offices and better parking.

The new address is,

2210 W Main St
Boise, Idaho 83702

Please update all mail and checks to go to this location.

You no longer need to plan an extra 5 to 10 minutes for parking when you come visit us!

Website WordPress PHP Custom Application Development Boise

Website WordPress PHP Custom Application Development Boise

I was asked recently, what kinds of work do you do for your clients.Website, WordPress, PHP Custom Application Development Boise

The short answer is “Matraex, Inc provides Website WordPress PHP Custom Application Development Boise to small businesses

Below I describe our services in more depth.

Contact me to discuss what we can do for you – Michael Blood – 208.344.1115 x 250

Matraex, Inc – Nationwide Web Services

  • We design online presence websites in WordPress.
  • We custom build web applications for businesses, entrepreneurs and individuals with ideas.
  • We create custom automation and time saving software using the web.
  • We support, refresh, repair and enhance existing websites and custom applications.
  • We provide Managed WordPress Hosting services.
  • We build, host and support custom scale-able hosting environments.

Matraex, Inc – Basic consulting and technology list

Matraex Inc, – Boise, Idaho Web Services:Website WordPress PHP Custom Application Development Boise

While we work for clients nationwide. A large percentage of our clients are from here in Boise, Idaho. When items become complex we are able to work directly with clients in our office onsite at our client’s office. We communicate via skype or just on the phone.

WordPress Website Developmentwordpress-development

WordPress is an online, open source website creation tool written in PHP.  WordPress allows Matraex, Inc to quickly create a beautiful online presence for your business and the give you the ability to login and make simple updates to your site.  It is the easiest and most powerful blogging and website content management system (or CMS)

We offer WordPress  Website Development solutions that are compatible with all business models and industry verticals. Our team of WordPress developers provides WordPress CMS development, plugin development. Also theme customization and maintenance services as well as ongoing security and update services through our Managed WordPress Hosting.

When you engage Matraex, Inc  to build or enhance your online, unless you have another tool in place. We will likely recommend that we develop your marketing presence using the WordPress Content Management System.  Depending on your vertical and your website needs we will either find existing WordPress plugins. We also build new plugins which add the needed custom touch to your website.

WordPress Plugin Development

A WordPress plugin is a piece of software that can be uploaded to extend and expand the functionality of your WordPress site.  Matraex, Inc builds custom plugins such as this,  any time that our client needs are not met with the base WordPress Package.

In each of these situations,  Matraex, Inc relies on its deep knowledge of WordPress. Also the WordPress SDK and the PHP programming language to implement new and innovative website features.

Legacy WordPress Plugin Repair and Replacement

In many cases we have customers with existing WordPress websites with plugins which are out of date. Even some what wont work with newer versions of WordPress,  in these cases we can:

  • Find an up to date WordPress Plugin which replaces the functionality of the out of date plugin
  • Make changes to the WordPress Plugin code to bring it up to date or
  • Build a replacement plugin made for the current version of WordPress.

Custom Web Application DevelopmentWebsite WordPress PHP Custom Application Development Boise

Matraex, Inc works with entreprenuers, business owners and individuals with ideas to define innovative Web based applications and solutions which solve real world problems.   Our team takes stakeholders through a process to define problems and craft potential solutions.  From this we build a project that  our clients want and the Matraex team can commit to.  We then work closely with the client to get constant feedback throughout the development process to implement a fabulous product.  Each of our Custom Web Application projects are implemented into a production hosting environment,  where we continue to support them as needed.

Web Task Automation

Most people that work within a small business recognize problems and issues within their industry that need to be fixed.   Small tasks which take up more time,  than the value they provide.  They often know that if they had the software,  the task could be automated.   Matraex, Inc builds the custom software that provides this automation.   We work with our clients,  the industry professionals who understand the issues. We create software which reliably accomplishes and automates the tasks.   We periodically followup on the process to confirm that the software continues to accomplishes what has been intended or whether it could be improved.

PHP Developmentphp-development

PHP Powers nearly 70% of websites and has emerged as the most preferred & widely used server-side language.  Historically, 90% of our development projects have been done with PHP. All new development projects are done using PHP, whether it is within the WordPress CMS. The laravel Framework, uses other composer packages. Or a custom frameworkless PHP project using a homegrown library of functions.

Matraex builds PHP websites using MySQL, Linux and Apache which is popularly known as the LAMP platform.   We are able to launch new LAMP shared or dedicated development and production environments in minutes at one of our two redundant Data Centers (Involta and Fiberpipe)

Our company’s PHP Development Services offer multipurpose solutions that encapsulate the following:

  • PHP Web Development
  • PHP Application Development
  • Custom PHP Development
  • PHP Software Customization and Integration
  • PHP Porting and Migration
  • Packaged PHP Applications
  • PHP Professional Services
  • PHP Outsourcing

MySQL and Postgres Database Administrationmysql-database-administration

The custom applications that Matraex, Inc develops integrate with a database to store persistent application data.  Some applications like WordPress automatically setup and  manage all aspects of the MySQL database architecture. But our custom applications require database administration (DBA) services for setup and maintenance.   Matraex, Inc has Oracle Certified MySQL Administration experts to address the Database needs of these custom applications.

Matraex, Inc internally follows very stringent Database Naming conventions which we have used for more than 10 years.  These standards allow our development team to very quickly create custom relationships.  We also area able to easily read and understand relationships in existing applications we have built.

Website Overhaul and Repair

Websites get old,   designs get tired and software gets outdated.  Matraex, Inc breathes new life into websites by either a small simple change. Or a complete website overhaul.  Depending on the client need we address goals and budget to recreate websites which perform.

Matraex offers Website WordPress PHP Custom Application Development Boise.

Matraex – Halloween Costume Contest – 2015

Matraex – Halloween Costume Contest – 2015

The crew here at Matraex had a costume contest at lunch today-  here is the result.

20151030_121746

We all voted and the Winner was – Fat Jeremy by a landslide.

There was a first second and participation prizes for the rest of us.

9th Annual Matraex River Trip – Photos

9th Annual Matraex River Trip – Photos

On the 25th of July the Matraex crew all headed back to Cascade Raft and Kayak for this years River Trip.

Mac, Jeff, Jeremy, Parker and Vlade all rode the rafts,  Michael showed up but wimped claiming ACL surgery recovery.   Most of the team had been on a previous river trip,  but this was Parker’s first time.

Every one had a good time and there were lots of pictures.  Most of the team wore the T-Shirts which Jeremy designed last month (Jeremy one the T-Shirt design contest and got two extra shirts out of it)

 

rivertrip

Some Smiles and Action as the Matraex team faces challenges

9th Annual Matraex River Trip – Google Photo Album

 

Michael Photobombing

Michael Photobombing

9th annual Matraex River Trip – Tshirt Design Contest Winner

9th annual Matraex River Trip – Tshirt Design Contest Winner

3 Designs were entered into the 9th annual Matraex River Trip – Tshirt Design Contest by Matraex employees.   The designs were printed out and everyone voted by SurveyMonkey.

 

The winner was….. Jeremy Trull with this design.

tshirt1 (2)

 

Jeremy wins bragging rights and two additional T-Shirts.

We are now orderings shirt so they show up in time for the River Trip scheduled for the 25th of July.

 

 

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