Marketing Websites vs Web Applications
We are often asked if we build “websites” – yes we do, but there is nuance to the answer. The websites that we build are better defined as “Web Applications”. And a “Web Application” is different from another type of website – a “Marketing Website”. How are these two different? In short: A Marketing Website presents information about a topic or business and a Web Application helps users get something done. The table below describes many of the differences between a Marketing Site and a Web Application. Since Matraex is the #1 Web Applications development firm in the Boise market – people looking for a local ‘Website Designer’ will often reach out to us – I added some links to the Google My Business page for several long term and reliable local resources to help people understand the different companies that comprise these different categories of “Website” builders.
Marketing Website Developers
Web Application Developers
- Matraex, Inc (this is us!!)
- Vynyl
- Ventive
The key differences between a Marketing Website and a Web Application
| Marketing Website | Web Application | |
|---|---|---|
| Purpose | A marketing website’s goal is to provide information, most of these are corporate business sites providing details of a company’s offerings with resources, contact information and links to related industry | A Web Application is a website that helps a user accomplish something through its interfaces. |
| Development process | A Marketing Website can be developed by creating and approving a design, building on the information and content and then applying the design to the content. | A Web Application starts as an idea and forms into a list of features (a roadmap) with the most important features first. The developers implement the items in order of the roadmap. More sophisticated applications often have multiple environments so the complex logic can be tested be approving features to be moved to launch. |
| Time to launch | An entry Marketing Website can take between one week and one month depending on complexity and number of pages. | An entry Web Application MVP (minimum viable product), can take 2 to 6 months to launch. |
| Time Requirements | Most time goes to creating content and managing SEO. A larger one time cost to design the interface and layout is a close second | Most time is spent in developing code to create features and functionality. |
| Team | A project manager, a content creator, and a front-end developer. | Project manager and a full stack developer. Larger teams will have roles split into back-end and front-end developers. |
| Hosting Cost | Less expensive – MANY SOLUTIONS! | More expensive – the hosting is often decided by the technology stack and development group. Modern applications use cloud based hosting which only charge for usage, but can scale to high levels |
| Common Technology Platforms | WordPress, Wix, Square | PHP, React.js, NodeJS, ASP.NET, java |
| Specialties | HTML / CSS / Design / Front End SEO / Content Generation / Design / Copywriting | Programming / Database / Logic / Backend Testing / User Experience / QA Innovation / Security |