According to Techopedia, an MVP is:
“A minimum viable product (MVP) is a development technique in which a new product or website is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product’s initial users.”
Reasons to utilize an MVP
- Release an application to the market as quickly as possible
- Conduct a test with real users before committing to the applications full development
- Conduct research to learn what resonates with the company’s target market
Benefits of an MVP
- Changes can easily be made to software
- Gather user information
- Keeps cost down
- Allows for agile development cycles
Collaboration and constant communication is important for project success. A minimum viable product ensures that a development team is consistently giving and receiving feedback and making the appropriate changes when needed.
Well known apps that started as an MVP
- Facebook: Mark Zuckerburg initially launched Facebook to his fellow classmates at Harvard University. The idea proved to be worth expanding and eventually was released to the public with better features which are continually being upgraded and changed.
- Amazon: Amazon’s founder, Jeff Bezos, started his company by buying books from distributors and shipping them to customers when he received an order. Eventually he added more products to the store. It grew large enough to purchase warehouses and now it is the giant we see today!
- Groupon: It took Groupons founder, Andrew Mason, only 1 month to launch the app. It wasn’t perfect or polished, but it had the necessary features to launch. Today, Groupon is a huge platform and serves many people across many countries around the globe.
By starting small, these companies were able to grow with their budgets. This allowed room to start quickly and scale as they were able to.
Common features that are included in most MVPs
- Basic content – to navigate the app
- Ability to gather user data
- Features that enable users to actually engage with its key functionalities
- Revenue generation/checkout
What does not need to be included in an MVP
- Expensive features
- Scale support
- Features other than the differentiators and main value proposition
Features that are nice to have, but are not necessary for an MVP
- Customized user flows
- Social integrations
- Non-essential content
Many successful apps start as MVPs
Developing a proper MVP is the best way to build an app. Being able to identify specific user needs and the necessary features to resolve those needs quickly is incredibly beneficial. Through an MVP, you can quickly get user feedback and make improvements based on the feedback you receive. As time goes on, you will be able to fully develop your application and provide an outstanding product experience to your consumers. Get in touch today for help developing your app idea.